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Blog articles by the Rooster Ambassadors from around the world.

Campaign Planning - How to Approach a Sponsor

By Rooster Sailing 2nd October 2020

As a company that champions grass roots sailing and takes pride in sponsoring a diverse range of sailors of varying ability, we get inundated with sponsorship requests on a daily basis. Only a tiny percentage make a big enough impact to merit further consideration, so I thought it might help to write a blog on what Rooster looks for in a sponsorship application. Basic Do's & Don'ts; DO call the company and ask for the name of the person who deals with sponsorship requests so that you can address them directly. DON'T send a generic letter to every company you...