Sustainability & Social Responsibility
We all have a duty to protect the environment and develop our communities. As an outdoor brand, we must play a strong role in looking after the stadium in which we play, compete and live. Sailing itself is about making the most efficient use of the elements and enjoying nature without inhibiting it. Rooster are committed to ethical and sustainable business practices. We take account of our social, economic and environmental impact. We aim to be beneficial to the planet, our employees, customers and communities.
We design products to perform and last even at the very peak level of the sport. No stone is left unturned in the research and testing for new product development. We regularly update our existing products and reassess them for performance, longevity and their environmental footprint. Product care information is included on every product page and on all product labelling.
We take these steps to make sure that they are excellent value, that they last for a very long time and are among the best on the market.
In 2020, we started to move over to more eco friendly premium materials and linings, with enhanced warmth and comfort. This is currently only in our unisex range, but the we are working on moving the Women's range in the same direction in the next couple of years. The range benefits from:
|Water Based Glue||
Eliminates harmful volatile organic compounds (VOC) releasing into environment
|Limestone Based Neoprene||
Natural earth mined limestone is used to form the neoprene replacing traditional petroleum based neoprene, which can also cause less skin irritations. Comes from nature and has less environmental impact.
This is a breathable neoprene that we use on the underarm and crotch panels. It works by creating channels to allow body heat and sweat to go through, whilst not compromising warmth.
Used in conjunction with the Ventiprene® panels at the underarms and crotch for fresh kit
|Dope Dyed Yarn||
Saves 60% water and energy consumption
On the black surface fabric, we use polyester made from recycled plastic bottles. 45 plastic bottles are sufficient to make 1 suit - all helping to improve the product lifecycle.
Durable water repellent treatment used on arms and front of legs to aid in windchill and promote warmth.
Our most durable abrasion resistant fabric yet, with rubber impregnated into the fibres to give extra protection on the seat and knees.
|Heat Boosting Lining||
Hexagonal jaquard super wicking quick dry lining traps warmth around your core.
We have utilised recycled polyester in more of our products (including our fully Recycled Knit Beanie) as a step towards our long term sustainability plan, where we aim to reduce our impact on the environment by minimising our dependence on some traditional raw materials that can release harmful chemicals and emissions. Recycled polyester is made from consumer recycled plastic items such as single-use plastic bottles and other plastic packaging.
Our use of plastic is on the rapid decline, and our investigation into reducing our plastic use is ongoing. We are introducing lighter weight/smaller packing bags on the occasion where plastic packaging is still necessary, and have made big leaps into the reduction of our plastic use. Our Buoyancy Aids, Boots, Trapeze Harness and Harness back pad all come in reusable mesh bags with absolutely no plastic packaging. All boxes are reused in the warehouse as customer packing boxes, or recycled if unusable. All our packaging is now in the process of dramatic change. We are reducing the amount of cardboard for our sailing boots and shoes, a thinner card with no lid and a reusable boot bag over the top. This is already being distributed with our new Pro Laced Ankle Strap Boot and will be implemented in all further shoe production.
In an effort to further reduce packaging and transport, we are happy to offer local collections. We have made changes within the brand to make consistent use of raw unbleached card/paper for product labels and print media, with as minimal use of ink as possible. We make absolutely zero use of polystyrene packaging. We have developed a new ‘bag for life’ to be used at events, shows and for Rooster HQ collections. These will replace any plastic bags, and are encouraged for reuse.
The Bike to work scheme is available for all staff members to encourage cycling and reduce the amount of driving the team are doing. Especially with everyone living so close to Rooster HQ, the office bike racks are well used. There are some keen cyclists amongst the team and regular comparisons are made on Strava.
All staff have Access to various perks, one thing apparent throughout the office is that every person has a large black Chillies, Final Straw Solent 750ml bottle, for personal use and for use at all Rooster events/shows. The ability to keep drinks hot or cold for a long period of time means that none of the Rooster team needs to buy any hot drinks from cafes/vendors with a single-use cup. We each have a Rooster water bottle as well and install our own water cooler at events which don't provide a fountain. No one is without water or has the need to buy a plastic bottle. The water cool that we keep in the office and cart around with us to events for refills enable us to donate to Christian Aid work with the more water we drink.
This was rolled out along with our continued support of the Final Straw project.
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We’re working hard on our environmental impact and conscious of ways we can make a difference. Providing 20+ team members at the @royalyachtingassociation Dinghy Show with a 750ml @thefinalstrawsolent @chillysbottles for up to 12hrs on demand piping hot caffeine, eliminating nearly 200 single use cups over the weekend. Loving the impact @thefinalstrawsolent are having educating the next generation and beyond to help save our planet 🌍 Every bottle sold helps support their work. #dinghyshow #finalstrawsolent #saynotosingleuse #zerowaste #employeeperks #roosterkit #inyourelement
Rooster always aim to work closely with a charitable organisation close to our core values. We all live in an area by the sea on the south coast of the UK, yet there are children in our towns that have never been to the sea before. We have recently partnered with the SailGP team on their Inspire programme, as part of our global initiative to make sure that the ability to enjoy and appreciate the water is available for those who don't get the opportunities we often take for granted. Travelling with SailGp Inspire we get to meet and coach kids all around the world, get them the kit that keeps them on the water and spread the love and respect for the sea.
In the past, we have worked with the 1851 Trust, supporting their campaign to inspire young people from all backgrounds to imagine their futures differently. They harness the power of professional sailing to excite more young people about opportunities in Science, Technology, Engineering and Maths (STEM) and, through participation on the water, to develop essential life skills.
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We support a number of sailors at very different stages in the sport. From grassroots to professionals, all ages and all abilities, we aim to give our best support to those who need it the absolute most. We have a number of local and UK based Ambassadors with a lot more sailors all over the world, in Guatemala, Israel, South Africa, Poland, Argentina, Finland and so many more. We make careful note of countries that do not have as much support for sailing and do our best to implement new ideas in those areas. We also support sailors, SUPpers and surfers with disabilities, who inspire so many others to get out and enjoy the water.
Based in Fareham, Rooster have a duty to look after the local community. All Rooster staff live within 30 minutes of Rooster HQ and are intrinsically embedded within the local social and sailing communities, constantly identifying ways for Rooster to embrace and support positive change. This has meant that we have been strongly involved in local charity events, sports events and talks, sharing our knowledge and encouraging development. A food bank collection point has been installed at Rooster HQ - Staff, visitors and customers are encouraged to donate dry food and tinned goods to The Roberts Centre and the All Saints Asylum Seeker and Refugee Drop-in. Every summer the Rooster team all hit the water together in the latest kit, with a shared interest of research, development, open discussion and enjoying what we’ve all been working on in the flesh, out of the office. Not to mention, every weekend most staff take the opportunity to sail and race with each other at our local sailing clubs, wake parks and beaches.
Measures are already in place, monitoring working conditions/fair pay/staff welfare, this is regularly checked. All factories that Rooster work with sign an agreement stating that they will maintain standards that are fair, legal and safe. Annual trips to our factories mean that the team are regularly and thoroughly able to check that each factory upholds our detailed requirements. All aspects of employment are based on the principle of equal opportunities, regardless of race, colour, gender, religion, political affiliation, nationality, ability, sexuality or background. Material use and factory sustainability policies are being considered and reviewed in all new and updated productions and design decisions. Processes have been put in place to limit unnecessary shipments of samples and production with checks via pictures/photos in email so that any errors can be spotted in advance and corrected to limit costs and energy waste during transportation.