Technical SEO Specialist

Location: Fareham, Hampshire
Working Pattern: Office based, Fareham, UK
Employment Type: Full Time
Salary: £30,000-£38,000 Dependant on Experience
Reporting to: Head of Marketing

About Rooster Sailing Ltd

Born from a love of dinghy sailing, Rooster® was founded in 1999 by Steve Cockerill with a simple mission, to make high quality, accessible sailing gear for everyone.

What began as a personal project in a spare room has grown into a trusted technical clothing brand supporting sailors and watersports enthusiasts across the world. While sailing remains at our heart, Rooster® gear is designed for versatility across the water, from paddleboarding and kayaking to foiling and beyond, adapting to changing conditions all year round.

We are a small team of passionate sailors and watersports enthusiasts who design, test and wear our kit ourselves. We are not here for trends, we are here to make kit that works, lasts and performs when you need it most.

Role Overview

Rooster Sailing Ltd is seeking a commercially minded Technical SEO Specialist to join our marketing team.

This is a key role responsible for improving organic visibility, site performance and search driven revenue across Rooster’s digital platforms. You will take ownership of the technical SEO foundation, site health, structure, and performance, working closely with the marketing, e commerce and development teams to ensure Rooster’s websites are fully optimised for growth.

This role requires a highly organised, analytical and commercially aware individual with proven experience within the watersports marketplace.

Key Responsibilities

Technical SEO and Site Performance

• Own the technical SEO health of all Rooster websites
• Manage site audits, crawlability, indexation, redirects and error resolution
• Improve page speed, core web vitals and overall site performance
• Support structured data, schema and site architecture

Organic Growth and Content Support

• Support keyword research, on page optimisation and internal linking
• Work closely with marketing and content teams to support organic growth
• Ensure best practice SEO is embedded into all digital campaigns and new product launches

Analytics and Reporting

• Monitor organic traffic, rankings and performance metrics
• Produce clear performance reports and insight driven recommendations
• Identify opportunities to improve conversion and revenue performance

Wider Business Support

• Work closely with Marketing, E commerce, IT and Customer Service teams
• Support website improvements, platform changes and site developments
• Remain flexible and adaptable to support wider business needs

Person Specification

Essential

• Proven technical SEO experience within e commerce environments
• Experience within the watersports marketplace
• Strong understanding of site architecture, crawlability and indexing
• Experience with tools such as Google Search Console, GA4, Screaming Frog and similar
• Highly organised, analytical and commercially aware
• Proactive, reliable and customer focused

Desirable

• Experience with Shopify and similar e commerce platforms
• Knowledge of international SEO and multi region websites
• Experience working with lifestyle, sport or outdoor brands
• Knowledge in Off page SEO

Benefits

• Company pension
• Private medical cover
• Staff discount on Rooster products

How to Apply

You decide how you would like to make an impression on us. To apply, please send an email confirming your intention to apply, along with any supporting information you wish to share, to Careers@roostersailing.com.

We would like to see personal examples of work that reflect what this role is about. You decide what best represents your experience and technical capability and send it to us as part of your application.

Application deadline, 28^th February 2026