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At Rooster, we believe technical clothing should work with you, not stand in your way. That’s why the development of our Women’s Technical Shorts 2.0 has been a carefully considered process - over three years of dedicated development, shaped by feedback, expertise, and a clear vision for performance. These aren’t just another pair of shorts -they’re the result of listening to women, testing with women, and designing for real bodies and real sailing conditions.
Built to Fit Real Women
From the very start, our mission was clear: to create a pair of technical sailing shorts that actually fit women — of all shapes, sizes, and heights — while still offering a clean look that could blend into everyday wear. We didn’t want a “pink it and shrink it” version of our men’s shorts. We wanted something that worked because it was built for women, not in spite of it.
Luckily, we have the perfect team to help. Our office is full of active women — sailors, runners, climbers, rowers — all passionate about outdoor sport and technical performance. Their honest, practical feedback helped us fine-tune the cut, waistband height, dial in the leg length, and perfect the stretch and movement across sizes.
When we were closer to what felt like a final product, we brought in a small focus group of female sailors and outdoor enthusiasts to test a full size set — from the smallest to the largest. These weren’t models or marketing faces — they were real women, with valuable insights. We built this group through an open call on our social media channels inviting keen sailors to give their feedback and help us refine the final design.
Their feedback? Invaluable. From tweaks in the waistband construction, to how the fabric felt, to thoughts on the colourway and styling — they shaped what you now see as the final product.
I am impressed with the fact that Rooster is trying to find improved fitting women’s clothing . It was interesting to be part of this process and see the effort that goes into choosing the design. - Sam Norton (part of our focus group)
Why It Took Over 3 Years
In truth, launching a women’s-only technical product is a big decision for us. The market for female sailing gear is smaller, and factory minimum order quantities (MOQs) don’t always make it easy. But this project mattered, not just for the product itself, but because we know how valuable good kit is for women who are active in the sport.
Over the past decade, Rooster’s range has evolved to include female alternatives to most of our key products. When we can, we create female-specific options. And when that’s not viable, we always consider women’s fit when designing unisex products, making sure they’re as versatile and inclusive as possible.
We understand that introducing a women’s-specific short meant getting every detail right, and doing it when the brand was in a strong position to deliver it well.
This isn’t just about launching a new product — it’s part of a bigger commitment. At Rooster, we’re proud to support women at every level of sailing, from grassroots participation to high-performance racing. Our involvement in initiatives like the Women’s Open Keelboat Championship (WOKC), the Magenta Foiling Project, and our continued support across sportsboat classes, including the J/70s, reflects just the start of where we’re heading.
Women still make up a smaller share of active sailors — estimated at just 20–25% globally, and often less in technical classes like sportsboats and keelboats. But that number is growing, and we’re proud to be part of that progress.
For us, inclusivity and innovation in women’s technical gear isn’t an add-on — it’s a core part of what we do.
Where Function Meets Purpose
We’re excited to launch our Women’s Technical Shorts 2.0 and can’t wait to share the product we have been working on, they combine:
- A flattering, technical cut designed for active movement.
- Optimised waist height for support and comfort.
- Stretch and flexibility where it matters most.
- Ideal leg length for both comfort and coverage.
- Reinforced, durable fabric at the seat — built to handle high-wear areas and long hours on deck.
- Smart, functional features right where you need them — including leg pockets, belt loops for a safety knife, internal compartments for optional deck pads, a secure waist closure, and more.
And of course — they’re built from the same trusted technical foundations as our much-loved men’s shorts, which have seen five years of proven performance on the water.
We can't wait for you to try them, find out some more on our video below:
