Rooster's Social ResponsibilityWe all have a duty to protect the environment and develop our communities. As an outdoor brand, we must play a strong role in looking after the stadium in which we play, compete and live. Sailing itself is about making the most efficient use of the elements and enjoying nature without inhibiting it. Rooster are committed to ethical and sustainable business practices. We take account of our social, economic and environmental impact. We aim to be beneficial to the planet, our employees, customers and communities.
Environmental StepsWe design products to perform and last even at the very peak level of the sport. No stone is left unturned in the research and testing for new product development. We regularly update our existing products and reassess them for performance, longevity and their environmental footprint. Product care information is included on every product page and on all product labelling. We take these steps to make sure that they are excellent value, that they last for a very long time and are among the best on the market. We have utilised the use of recycled polyester in some of our products (including our fully Recycled Knit Beanie) as a step towards our long term sustainability plan, where we aim to reduce our impact on the environment by minimising our dependence on some traditional raw materials that can release harmful chemicals and emissions. Recycled polyester is made from consumer recycled plastic items such as single-use plastic bottles and other plastic packaging.
PackagingOur use of plastic is on the rapid decline, and our investigation into reducing our plastic use is ongoing. We are introducing lighter weight/smaller packing bags on the occasion where plastic packaging is still necessary, and have made big leaps into the reduction of our plastic use. Our Buoyancy Aids, Boots, Trapeze Harness and Harness back pad all come in reusable mesh bags with absolutely no plastic packaging. All boxes are reused in the warehouse as customer packing boxes, or recycled if unusable. All our packaging is now in the process of dramatic change. We are reducing the amount of cardboard for our sailing boots and shoes, a thinner card with no lid and a reusable boot bag over the top. This is already being distributed with our new Pro Laced Ankle Strap Boot and will be implemented in all further shoe production. In an effort to further reduce packaging and transport, we are happy to offer local collections. We have made changes within the brand to make consistent use of raw unbleached card/paper for product labels and print media, with as minimal use of ink as possible. We make absolutely zero use of polystyrene packaging. We have developed a new ‘bag for life’ to be used at events, shows and for Rooster HQ collections. These will replace any plastic bags, and are encouraged for reuse.
Rooster HQAll staff have been given a Chillies, Final Straw Solent black 750ml bottle, for personal use and for use at all Rooster events/shows. The ability to keep drinks hot or cold for a long period of time means that none of the Rooster team needs to buy any hot drinks from cafes/vendors with a single-use cup. We each have a Rooster water bottle as well and install our own water cooler at events which don't provide a fountain. No one is without water or has the need to buy a plastic bottle.
The Bike to work scheme is available for all staff members to encourage cycling and reduce the amount of driving the team are doing. Especially with everyone living so close to Rooster HQ, the office bike racks are well used. There are some keen cyclists amongst the team and regular comparisons are made on Strava.View this post on Instagram
We’re working hard on our environmental impact and conscious of ways we can make a difference. Providing 20+ team members at the @royalyachtingassociation Dinghy Show with a 750ml @thefinalstrawsolent @chillysbottles for up to 12hrs on demand piping hot caffeine, eliminating nearly 200 single use cups over the weekend. Loving the impact @thefinalstrawsolent are having educating the next generation and beyond to help save our planet 🌍 Every bottle sold helps support their work. #dinghyshow #finalstrawsolent #saynotosingleuse #zerowaste #employeeperks #roosterkit #inyourelement
Social StepsRooster always aim to work closely with a charitable organisation close to our core values. We all live in an area by the sea on the south coast of the UK, yet there are children in our towns that have never been to the sea before. We have recently partnered with the SailGP team on their Inspire programme, as part of our global initiative to make sure that the ability to enjoy and appreciate the water is available for those who don't get the opportunities we often take for granted. Travelling with SailGp Inspire we get to meet and coach kids all around the world, get them the kit that keeps them on the water and spread the love and respect for the sea. In the past, we have worked with the 1851 Trust, supporting their campaign to inspire young people from all backgrounds to imagine their futures differently. They harness the power of professional sailing to excite more young people about opportunities in Science, Technology, Engineering and Maths (STEM) and, through participation on the water, to develop essential life skills.
We support a number of sailors at very different stages in the sport. From grassroots to professionals, all ages and all abilities, we aim to give our best support to those who need it the absolute most. We have a number of local and UK based Ambassadors with a lot more sailors all over the world, in Guatemala, Israel, South Africa, Poland, Argentina, Finland and so many more. We make careful note of countries that do not have as much support for sailing and do our best to implement new ideas in those areas. We also support sailors, SUPpers and surfers with disabilities, who inspire so many others to get out and enjoy the water.View this post on Instagram